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UX Metrics launched in 2020 after its founders grew tired of watching UX teams choose between paying enterprise prices for bloated research suites or settling for dumbed-down tools that could not deliver professional results. The platform was built to do a focused set of research methods exceptionally well rather than spreading thin across dozens of features. Today it brings together nine research methods, from card sorting and tree testing to live website tests and recorded interviews, inside a single self-serve workflow with AI-assisted setup and synthesis. Pricing stays straightforward, with a free tier for evaluation and a single Pro plan priced per seat at $49 a month or $499 a year.
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Product Range
The research method line-up spans card sorts, tree tests, first click tests, five second tests, preference tests, surveys, prototype tests, live website tests, and recorded interviews, covering everything from information architecture validation to first-impression and usability testing. Card sort and tree test analysis is a particular strength, with automatic agreement scoring, visual path analysis, and the ability to merge similar groups for cleaner results. An upcoming Figma integration, plus an existing read-only API and MCP connector, let teams pull studies and findings directly into their design and AI tools.
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Customer Benefits
New users can start entirely free, with full access to every Pro feature on a test-drive tier capped at three participant responses per study and no credit card required. Paying annually on the Pro plan brings the per-seat price down from $49 a month to $499 a year, a built-in 15% saving. Students, faculty with a .edu email address, and certified non-profits can also request a 50% discount code, and every Pro subscription is backed by a 14-day no-questions-asked refund policy.
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Shopping Experience
Getting started takes about 30 seconds: create an account, set up a study, and share a single link with participants across desktop, tablet, or mobile with nothing to download or install. Payments are processed securely through Stripe, a PCI Level 1 certified provider, so card details are never stored on UX Metrics' own servers. A dedicated FAQ hub and support email cover pricing, methodology, and account questions, and the refund policy gives new subscribers a low-risk way to try the paid plan.
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Why Choose UX Metrics
UX Metrics stands out for concentrating on a handful of research methods and doing them well, rather than bundling in features most teams never use, which keeps the workflow simple for solo researchers and enterprise teams alike. Its per-seat annual pricing and generous free tier make professional-grade card sorting and tree testing accessible without an enterprise contract or a six-figure budget. With more than 7,000 researchers, designers, and product teams — including groups at Adobe, Disney, Deloitte, and the NHS — already relying on it, the platform pairs proven adoption with AI-assisted setup and cross-study synthesis that single-method competitors cannot match.
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