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Founded in 2016 by two co-founders, ThingsBoard set out to simplify the complex process of connecting devices, managing data, and visualizing insights for organizations of any size. The open-source core quickly gained traction, and the company later incorporated as ThingsBoard Inc. and expanded its lineup with a Professional Edition in 2018, the Trendz analytics tool in 2019, and a fully managed ThingsBoard Cloud offering starting in 2020. Headquartered in New York, the company has since grown into a global team of more than 100 people serving over a thousand organizations across energy, agriculture, retail, telecom, healthcare, and manufacturing. Pricing spans a free, unlimited-device open-source edition up through enterprise-grade cloud and private-cloud plans priced by device count and data volume.
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Product Range
The core product line includes the open-source Community Edition, a self-managed Professional Edition for on-premises deployments, and ThingsBoard Cloud, a fully managed hosting option available in both North America and Europe regions. Complementary tools round out the ecosystem, including the Trendz analytics engine for advanced data insights and TBMQ, a dedicated MQTT broker released in 2023 for high-throughput device messaging. Together these products support device connectivity, telemetry collection, rule-based data processing, dashboards, and asset management for Industry 4.0 and smart-infrastructure use cases.
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Customer Benefits
Every plan builds on the same open-source foundation, so organizations can start for free with unlimited devices on the Community Edition before scaling up to paid tiers as their needs grow. Private Cloud customers who commit to annual billing receive a 10 percent discount compared with paying month to month, and self-managed customers can choose a one-time Perpetual License instead of a recurring subscription for long-term cost control. Higher tiers also add white-labeling and priority help desk support, giving growing teams more value as they upgrade.
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Shopping Experience
Support scales with the plan, moving from community forums on the free tier up to dedicated help desk and priority support channels on paid Cloud and Professional plans. Documentation, installation guides, and demo environments help new users evaluate the platform before committing to a paid tier. Because pricing is transparent and calculator-based for the higher tiers, customers can estimate costs for devices, message throughput, and storage before signing up.
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Why Choose ThingsBoard
ThingsBoard stands out for offering a genuinely open-source core that never locks customers into a single vendor, paired with a full range of managed and self-managed options as they scale. Recognition as a top retail-sector IoT supplier and adoption by well-known industrial and telecom brands reflect a platform trusted well beyond hobbyist projects. Combined with granular, usage-based pricing, ThingsBoard offers a flexible path from a free proof-of-concept to a production-grade enterprise IoT deployment.
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