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Founded in 2024 by Jonathan Viet Pham, Lai Pham and Anh Doan, Diaflow grew out of the founders' experience building scalable tech products for major American enterprises before they set out to reinvent workflow automation. The platform combines a visual flow builder with autonomous AI agents that can adapt and make decisions rather than simply follow rigid, rule-based steps. By 2025 Diaflow had reached product-market fit with more than 10,000 active users and secured seed funding from tier-1 venture investors, and it now operates from hubs including New York, Zurich, Saigon and Singapore. Paid plans span roughly $16 to $320 per month when billed annually, alongside a free Basic tier and custom Enterprise pricing for larger organizations.
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Product Range
The core toolkit centers on a drag-and-drop Flow Builder for designing multi-step automations, paired with an agentic Chat interface, a built-in vector database, and Drive-style file storage for feeding data into workflows. Pages and Tables extend the suite into lightweight document and data-management tools that sit alongside the automation engine. Plans scale from the entry-level Pro Starter tier with a capped monthly credit allowance up to the Business tier, which adds unlimited flows, larger storage, and the ability to connect a company's own AI models.
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Customer Benefits
New users can start for free on the Basic plan, which is aimed at personal use and development testing before committing to a paid tier. Customers who commit to annual billing save 20% compared with paying month to month across the Pro Starter, Pro, and Business plans. Business-tier customers also gain team and role management, a governance and monitoring dashboard, and dedicated email support as part of their subscription.
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Shopping Experience
Prospective customers can book a live demo with the Diaflow team or sign up directly and start building flows within minutes rather than waiting months for implementation. The pricing page's FAQ addresses common concerns such as changing or canceling a plan at any time, what happens when usage limits are exceeded, and whether hidden fees apply. Larger teams can also request a custom quote, and startups, education, or nonprofit organizations may qualify for additional discounts.
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Why Choose Diaflow
Unlike traditional automation tools built around rigid, rule-based logic, Diaflow's AI agents can adapt and make decisions alongside a defined workflow, giving teams more flexibility as needs change. The company's stated values of security, transparency, simplicity, speed, community, and innovation shape how the product is built and supported. With enterprise customers already in financial services, retail, and entertainment, Diaflow positions itself as an automation platform that scales from individual users to complex organizational governance needs.
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