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Affinsy is a data analytics platform built around market basket analysis and RFM customer segmentation, positioned as a CRO Hypothesis Engine for agencies and merchants alike. Founded by Mateusz Jerzyk, who brings over a decade of experience in AI, machine learning, and data engineering, the company set out to give conversion rate optimization and retention agencies enterprise-grade analytics without the enterprise price tag or a months-long implementation. The platform connects to Shopify, WooCommerce, and custom backends, and also accepts data through CSV upload, webhook, or API, so teams can start generating insights without a lengthy setup project. Pricing sits in the accessible SaaS range, with separate plans built specifically for individual merchants and for agencies juggling several client accounts.
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Product Range
Affinsy's core offering mines association rules from order history to surface which products customers tend to buy together, then ranks the resulting bundle and cross-sell hypotheses by expected revenue lift, audience size, and implementation effort. Alongside bundle discovery, the platform runs RFM segmentation to flag at-risk and high-value customers, powering win-back and retention campaigns. Findings can be activated directly through integrations with Klaviyo, Mailchimp, and other marketing platforms, turning raw analysis into ready-to-launch lists and testing hypotheses.
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Customer Benefits
The Merchant Plan bundles a one-time onboarding pass with an ongoing monthly subscription, and comes with a 7-day free trial so new users can evaluate the findings before committing further spend. Agencies get a flat monthly Agency Plan that covers multiple client stores under a single account, avoiding the per-client licensing costs common with enterprise analytics tools. Seasonal booking windows, such as analyses timed ahead of major sales events like Black Friday, give customers a way to plan campaigns around Affinsy's output in advance.
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Shopping Experience
Because Affinsy is built for CRO and retention specialists, the onboarding flow is designed to skip lengthy data-engineering projects: users connect a store platform or upload order data directly, and hypotheses are generated shortly after. Documentation, including a public API reference and a glossary of analytics terms, is available to help technical and non-technical users alike understand and apply the findings. The trial-first structure on the Merchant Plan lets prospective customers test the platform's output against their own store data before paying full price.
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Why Choose Affinsy
Affinsy stands out for delivering ranked, actionable hypotheses rather than another dashboard to interpret, which matters for agencies that need to move fast across many client accounts. Its agency-first pricing and one-account-many-clients model make it noticeably more cost-effective than enterprise analytics suites for teams managing multiple e-commerce stores. Combined with founder expertise in AI and data engineering and platform-agnostic integrations, it offers a faster path from raw order data to a tested growth idea.
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